We design the Future


is a way to manifest possibilities, to prepare us for inconvenient challenges and facilitate a more desirable, responsible path into the future.

In our world where emerging technologies are increasingly a source of significant disruption in people’s lives, methods from Speculative & Critical Design (SCD) practice are finding their way into the designer’s and researcher’s toolkit as powerful ways to create new kinds of meaning and perspective that create new organizational value. These practices design future products and services not in a predictive way, but as a way to prototype and understand the social, cultural, and ethical implications of emerging technologies. These practices generally decouple design from short-term company product and market needs and visions and engage in new conversations about alternative futures as a way to better understand and navigate future complexity.

In this community we worked to bring participants up to speed on the latest speculative design practice, explore its value as a research tool and for the development of strategy. The goal was for participants to leave with a foundational understanding of Speculative & Critical Design principles and methods, a collection of top of mind examples of SCD in practice, to have the experience of an SCD exercise, and to be able to understand the value of SCD methods for research and strategy development and identify when SCD methods might be appropriate for use.